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BLUE BELL HOSTS WINNING COMBINATION WITH OLYMPIC LAUNCH
12/01/2012

BLUE BELL HOSTS WINNING COMBINATION WITH OLYMPIC LAUNCH

With the London 2012 Olympic Games fast approaching, Blue Bell Crewe is inviting customers to get into the winning spirit and attend the dealership’s unique hospitality event to celebrate the launch of the new BMW 3 Series Saloon.

The Olympic occasion will take place on Saturday 11 and Sunday 12 February at Blue Bell Crewe, where guests will be offered complimentary test drives of the new model. Attendees will also be treated to refreshments throughout the day, and invited to enter a free prize draw for a chance to win one of 147 exciting prizes.

With 147 dealerships in the network nationwide, BMW is the Official Automotive Sponsor of London 2012, with Blue Bell Crewe supporting local Team GB swimming star Fran Halsall in her preparation for the Olympic Games. With its Olympic giveaway, Blue Bell Crewe is offering an exclusive chance to win VIP Olympic Games tickets, along with a selection of BMW M3 Driving Experience Days and a 3 month loan of the new BMW 3 Series Saloon.

The BMW 3 Series Saloon has dominated its class for the last 36 years, and refinements to the model now make it even more spacious and lightweight, delivering greater performance. With a new selectable ECO PRO mode, the improved 3 Series Saloon range also offers enhanced economy, as well as an impressive high level of standard specification.

Also showcasing on 11 and 12 February will be “the ultimate in performance and efficiency” from the BMW range, including the new BMW 116d EfficientDynamics Sports Hatch, the first BMW emitting under 99g/km of CO2, through to the new BMW M5 with 560hp, the most powerful road car BMW has ever made.

Barry Holt, Dealer Principal at Blue Bell Crewe, comments: “With the London 2012 Olympic Games coming up this summer, it is a very exciting time for everyone at BMW, and we are looking forward to our exclusive launch event for the new 3 Series Saloon. We have had a lot of early interest in the new model, and the launch weekend will provide a great opportunity for customers to take a closer look, as well as enjoy some of the other high performance and efficiency models our range has to offer.

“We are very excited about welcoming customers to enjoy our hospitality, and we are sure the event will be a great success.”

To book your test drive, confirm your attendance at the event, or for more information call Blue Bell Crewe on 01270 212525.


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