Latest News & Events

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THE ALL-NEW BMW 1 SERIES.

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Enjoy a complimentary day out at a National Trust place in our all-electric BMW i3.

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WE ARE HIRING AT BLUE BELL.

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THE BMW 1 SERIES.

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COMPLIMENTARY TECHNOLOGY PACK.

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YOUR 68 PLATE BMW IS WAITING.

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The first-ever BMW i8 Roadster is here

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BMW Help: Recalls

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Willaston White Star Rockets football sponsorship

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BECOME PART OF OUR FAMILY.

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BMW PRICE MATCH AND 24 HOUR COURTESY CAR GUARANTEE.

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The Big Event

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Black Friday Sales Event

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The All New BMW X3 Launch

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Impress with the new BMW Shadow Edition

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BLUE BELL SPONSORSHIP OF WYCHWOOD PARK GOLF CLUB

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The BMW Electric Experience 19-21 May.

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The BMW i3 extended range

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BMW At The Geneva International Motor Show

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BMW At The Geneva International Motor Show

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BMW i8 Protonic Editions

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BMW i8 Protonic Editions

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The New BMW 5 Series Touring, with M Performance Accessories.

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The New BMW 5 Series Touring, with M Performance Accessories.

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Sales Executive Vacancy

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You Can Now Configure & Purchase Online

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The New BMW 4 Series Range, Now Available To Order

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The New BMW 4 Series Range, Now Available To Order.

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The Blue Bell Family Stand

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Blue Bell BMW boosts Alzheimer’s charity cycle ride

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Complaints Procedure

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Where Next?

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What type of BMW Engine is right for you?

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BMW xDRIVE.

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What is BMW Connected Drive?

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What is a BMW Genius?

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BMW Summer Event

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Explore the dealership

Meet the team

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Rob Gower

Head of Business
  • Years in the industry 24
  • Department BMW
  • Hobbies Travelling, Football, Rugby, Boxing, Golf and playing guitar.

Phil Brown

General Sales Manager
  • Years in the industry 35
  • Department New and Used BMW
  • Hobbies Football and Golf

Tim Seville

Sales Manager
  • Years in the industry 5
  • Department BMW Sales
  • Hobbies Socialising and Football

Craig Gomme

Transaction Manager
  • Years in the industry 25
  • Department BMW Sales
  • Hobbies Cycling, Swimming, Holidays and Walking.

Richard Green

New BMW Sales Executive
  • Years in the industry 23
  • Department New BMW Sales
  • Hobbies Eating curry

Dave Chaplin

New BMW Sales Executive
  • Years in the industry 31
  • Department New BMW Sales
  • Hobbies All kind of sport

Ryan Elliott

New BMW Sales Executive
  • Years in the industry 11
  • Department New BMW Sales
  • Hobbies Cycling and poker

Paul Baker

BMW Sales Executive
  • Years in the industry 18
  • Department BMW Sales
  • Hobbies Dog walks, gym, weekend breaks.

James Copestick

BMW Sales Executive
  • Years in the industry 13
  • Department BMW Sales
  • Hobbies Travel, shooting, cars and internet browsing.

Elliot Brookes

Used BMW Sales Executive
  • Years in the industry 2
  • Department Used BMW Sales
  • Hobbies Socialising and eating out

Greg Bailey

Used BMW Sales Executive
  • Years in the industry 15
  • Department Used BMW Sales
  • Hobbies Music and fitness

Faisal Riaz

New and Used BMW Sales Executive
  • Years in the industry 3
  • Department New and Used BMW Sales
  • Hobbies Music, motorsport and spending time with family

Brogan Shipley

New and Used BMW Sales Executive
  • Years in the industry 5
  • Department New and Used BMW Sales
  • Hobbies Socialising

James Brookes

New and Used BMW Sales Executive
  • Years in the industry 7
  • Department New and Used BMW Sales
  • Hobbies Football and eating out

Chris Cotter

New and Used BMW Sales Executive
  • Years in the industry 2
  • Department New & Used BMW Sales
  • Hobbies Rugby, Watches, Cooking and Reading.

Claire Boulton

Telephonist / Showroom Host
  • Years in the industry 23
  • Department Reception
  • Hobbies Cooking, Reading and socialising with friends.

Shweta Varma

Telephonist / Showroom Host
  • Years in the industry 2
  • Department Reception
  • Hobbies Socialising, Holidays, spending time with her dog.

Stacey Thelwall

Telephonist/Showroom Host
  • Years in the industry 3
  • Department Reception
  • Hobbies Spending time with my family and eating cake!

Phil Hill

Aftersales Manager
  • Years in the industry 25
  • Department Service
  • Hobbies Motorsport and spending time with family.

Tony Merenda

Aftersales Executive
  • Years in the industry 27
  • Department Service
  • Hobbies Football and Italian food

Chloe Wagstaff

Aftersales Executive
  • Years in the industry 12
  • Department Service
  • Hobbies Watching West Bromich Albion, Scuba Diving and Indian Food.

Sarah Light

Aftersales Executive
  • Years in the industry 9
  • Department Service
  • Hobbies Swimming, Gym, family days out and socialising.

Scott Turner

Parts Manager
  • Years in the industry 9
  • Department Parts
  • Hobbies Spending time with my family

John Robinson

Parts Advisor
  • Years in the industry 2
  • Department Parts
  • Hobbies Swimming, Mauy Thai and hiking.

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

On time

Service

While the free safety check and complementary wash and vacuum together with the MOT is much appreciated, the option of foregoing the two former actions and therefore reducing time waiting for the car would occasionally be useful.

Service

My vehicle was booked in for warranty repair with proposed X4 as replacement for day. X4 unavailable to drive, had call mid afternoon to advise further parts required. When collected car had puncture!!!

Service

My car was in the garage due to a recall by BMW. Unbelievably the parts were not in stock and therefore my car had to be kept for another day!!!

Service

See comment above. They need to take a leaf out of the Apple customer service manual where the customer is felt to feel important. Blue Bell had this until 'big' boys took them over

Service

It was completely average, given this is a prestige car offering it was nothing exceptional which given the competitors experience offering there's plenty of room for improvement

Service

All went very smoothly no issues.

Service

Had to return to dealership as service history hadn't been updated in car. However, tick sheet said it had been. Did they actually do the service or just tick the box ?

Service

Satisfied with service advisers on the phone, but not happy that had to chase and didnt get calls back. that was until i spoke to Dave who rang me back each time. Also not happy that rear bumper was scratched again when replacing rear lights.

Service

The car was due to be collected between 4 and 5. I was informed that it wouldn't be ready then informed that it was ready at 6. This was too late so left overnight. Collected in the morning but no courtesy valeting.

Service

Reasonable price

Service

Best service apart from chester

Service

I've already given full feedback in a previous survey so you can refer to that. It wasn't until Phil took over that anything seemed to be understood by the service team.

Service

Carried out everything requested. Friendly, helpful staff.

Service

Car was clean and ready when expected

Service

Excellent service

Service

Upon realising wheel error and then discovering the replacement never fitted they provided a replacement car which fully suited our requirements. Allowed the roof rack to be fitted (necessary for kayaks). Dog accepted & returned 1 wk after holiday.

Service

As previously answered

Service

All was well. Only thing I would like improving is the invoice. There are items on there that just have a code and no explanation as to what it is or why I paid for it

Service

On waiting around a while then being charged £140 for the slightest mark on alloys, I had had enough. I asked the employee for the key to my vehicle while I was waiting next to it. Only to be told he had given it back to me! I assured him he hadn't

Service

Tony, Greg and Josh from Crewe are 3 amazing and very professional guys, they always make me feel valued and welcome and take time to listen and assist me where required.

Service

I called Crewe BMW at 08.46 to speak to service but they were busy so I was told I would be called back. At 10.46 I hadn't heard back so I called again. Told again I would get a call back. At 15.29 still nothing so I called again cont below

Service

see above

Service

Friendly staff.

Service

I identified a running problem that was due to a defective EGR Valve. Although the parts and labour were supplied free of charge by BMW, I was still asked to pay £99 + VAT for the diagnosis.

Service

Full explanation of all categories examined

Service

The car service took over 4 hours, where I was told it would take about 2 hours on booking it in. It's a long time to wait in a showroom. The staff were good in keeping me well watered (lots of coffee) and informed on the progress of the car.

Service

Overall very satisfied. One small improvement would be to give customers waiting whilst work is being carried out on their vehicle to have an estimated time for the work to be completed and one or two updates during the waiting period.

Service

All work done to promised timescale.

Service

The service record in the car was not updated during my service. I had to go back to the garage and get it rectified with a new data transfer. Not something you expect from BMW.

Service

Inconsistent messaging between booking and turning up. High prices for 'looking in to' issues

Service

Adam Robbins (service dept) was very friendly, polite, professional and extremely helpful.

Service

Friendly atmosphere, and every out me at easy.

Service

Service representative was very knowledgeable as regards the car and explained What work was to be carried out and what the cost would probably be assuming that the car had no other issues etc.Very good.

Service

They were excellent. Looked after me and the person with me with coffees. Very friendly and professional. Danielle was very good and kept me up to date at all times.

Service

aways what you expect.

Service

All down to the service representative I dealt with.

Service

One of the after sales team at Blue Bell was not fully aware of how to inform the customer of procedures and it led to a visit for warranty work having to be rearranged for another date

Service

There was an issue with the validity of my service plan but it was sorted out efficiently on my behalf.

Service

They do the best with what that have.

Service

Fast, easy and satisfactory first time

Service

Took the car in after a windscreen replacement for a while you wait recalibration car was taken straight away and cleaned before being returned.

Service

Good & timely feedback about the service.

Service

Was disapointed that the work I had carreid out was not covered by the warranty?

Service

The staff at Blue Bell Crewe have always been professional, helpful and friendly

Service

Treated very well whilst waiting for my car at the dealership. Periodically asked by several members of staff if I was okay and if I wanted a drink. very polite and helpful

Service

A little mix up with how long the job was going to take when I booked in, meant that I had to wait a little longer than planned - but Danielle must of asked the workshop to speed up, as my car was quickly completed shortly after.

Service

The telephone was answered promptly and the whole experience was well polished. A big thanks to Phil who collected/returned the car. This is often the company's customer facing member of the team and he was efficient and most courteous.

Service

Good rates for MOT. Perfect waiting time length for it to be conducted, service team and receptionists very friendly and the sales team left me alone to waste time looking at the stock. Offered a brew, remembered me when I walked in, small things.

Service

You've misspelt my surname, even though I spelt it out and I'm still waiting to hear from you for a warranty part that you didn't have in stock. The level of service at dealership was excellent.

Service

The loan car was ready as promised. When I collected my car after the service was complete, it had been cleaned as well. Andy and Tony were very professional. Also Elliot took the time to come over and say hello.

Service

Due to the fault with the car it has left me with no confidence with the vehicle and also that I was not advised about the fluids being low.

Service

Standard service etc ok. Asked to have a look at brakes as squeaking when being applied. When picked up and asked, was told brake linings were fine so should be ok. Upon leaving garage and spplying brakes squeaking still there. Poor.

Service

Overall very slick experience. Only downside was the length of time it took to check in and check out. Seemed a very onerous process.

Service

Polite, smart and efficient.

Service

As above, service carried out efficiently and in good time.

Service

Staff profesionalism

Service

Carried out work on time and valeted car when complete.

Service

Whilst all the people I spoke to regarding this matter were helpful and polite the outcome was very disappointing for reasons above.

Service

As above.. the staff were positive and answered all our questions.

Service

For the 3rd time, I am totally unsatisfied with my overall garage service, had to return vehicle and poor valet

Service

Every went perfectly to plan.

Service

The problem reported was resolved in a timely manner

Service

Everything I asked to be done was done.

Service

All required work completed and the work explained by the service advisor

Service

Safety recall parts not in stock but job done quickly next day

Service

Good except that I had to wait half an hour for all the paperwork to be completed some of which was excessively involved.

Service

Generally very good, although more expensive than other BMW dealerships

Service

no problems at all

Service

I am pleased with the work carried out and the advice on what will be required in the near future following the vehicle inspection.

Service

See above.I only came in for a MOT and I was treated well

Service

Very accommodating and helpful with great knowledge

Service

Told me exactly how long my car would be having a service.

Service

The outcome regarding the starter motor was vague and unconvincing. Vehicle health check has my front tyres at 6 mm whereas last time you did them they were 4-5 mm much the same as I measure them. This does not make me confident with the diagnosis.

Service

Good friendly professional staff, makes visits pleasurable.

Service

As above and Yes I raised my concerns when I collected my vehicle and was told it would be looked in to. I posted a comment on social media which Sammie replied saying it was passed on to the service manager. No one bothered to give me a call.

Service

On this occasion the dealer had no car for a demonstration drive even following a dealer search. This could have been a) it is a new model, b) Bluebell are part of a new dealer group - Lookers, and c) Bluebell searched their system to find one.

Service

250 characters is not enough to express the woeful service....

Service

No problem with any aspect of the service.

Service

It went according to plan

Service

Expected a full valet but only driver's mat cleaned.

Service

On this occasion I had to contact reception to remind them that I had asked for the car to be picked up from home when no one had appeared at the arranged time.

Service

As above ,essentially a satisfying process and issues were only minor. Eg promised following day satisfaction call happened two days later and only a message left; kept being moved from salesperson to salesperson after the purchase was signed for;

Sales

Satnav not programmed resulting in an inconvenient return visit to the centre!!

Sales

Salesman (Fiasal) is the one I have a good relationship with, honest, clear and professional. I keep buying from the same person.

Sales

Everyone was extremely helpful and responsive, particularly Ryan Elliott who dealt with my purchase.

Sales

James Copestick was fantastic and extremely helpful.

Sales

The service we get from James Brooks and Phil Brown at Blue Bell BMW in Crewe is always excellent and proactive

Sales

Pain free procedure

Sales

Again, good service all round.

Sales

Really well looked after by all of the team who went the extra mile when needed.

Sales

Dealing with Elliot Brooks was the best you could hope for, he kept us informed on the progress of when the car was due in and also when we could collect it.

Sales

Comments above answer this question.

Sales

Great contact and service from the Sales team, until the point of handover and the issues with Apple CarPlay. Hoping it will all be fixed soon and my enjoyment of the vehicle can start

Sales

The Sales Executive, Ryan Elliott was excellent throughout the process.

Sales

David Chaplin made the process very easy.