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The all-new BMW 3 Series Touring

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THE ALL-NEW BMW 1 SERIES.

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Enjoy a complimentary day out at a National Trust place in our all-electric BMW i3.

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WE ARE HIRING AT BLUE BELL.

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COMPLIMENTARY TECHNOLOGY PACK.

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YOUR 68 PLATE BMW IS WAITING.

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The first-ever BMW i8 Roadster is here

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BMW Help: Recalls

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Willaston White Star Rockets football sponsorship

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BECOME PART OF OUR FAMILY.

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BMW PRICE MATCH AND 24 HOUR COURTESY CAR GUARANTEE.

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The Big Event

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Black Friday Sales Event

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The All New BMW X3 Launch

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BLUE BELL SPONSORSHIP OF WYCHWOOD PARK GOLF CLUB

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The BMW Electric Experience 19-21 May.

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The BMW i3 extended range

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BMW At The Geneva International Motor Show

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BMW At The Geneva International Motor Show

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BMW i8 Protonic Editions

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BMW i8 Protonic Editions

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The New BMW 5 Series Touring, with M Performance Accessories.

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The New BMW 5 Series Touring, with M Performance Accessories.

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Sales Executive Vacancy

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You Can Now Configure & Purchase Online

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The New BMW 4 Series Range, Now Available To Order

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The New BMW 4 Series Range, Now Available To Order.

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The Blue Bell Family Stand

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Blue Bell BMW boosts Alzheimer’s charity cycle ride

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Complaints Procedure

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Where Next?

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What type of BMW Engine is right for you?

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BMW xDRIVE.

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How to get connected with BMW Connected Drive.

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How can a BMW Genius help me?

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Your perfect BMW couldn't be closer

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Explore the dealership

Meet the team

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Rob Gower

Head of Business
  • Years in the industry 24
  • Department BMW
  • Hobbies Travelling, Football, Rugby, Boxing, Golf and playing guitar.

Phil Brown

General Sales Manager
  • Years in the industry 35
  • Department New and Used BMW
  • Hobbies Football and Golf

Tim Seville

Sales Manager
  • Years in the industry 5
  • Department BMW Sales
  • Hobbies Socialising and Football

Craig Gomme

Transaction Manager
  • Years in the industry 25
  • Department BMW Sales
  • Hobbies Cycling, Swimming, Holidays and Walking.

Richard Green

New BMW Sales Executive
  • Years in the industry 23
  • Department New BMW Sales
  • Hobbies Eating curry

Dave Chaplin

New BMW Sales Executive
  • Years in the industry 31
  • Department New BMW Sales
  • Hobbies All kind of sport

Ryan Elliott

New BMW Sales Executive
  • Years in the industry 11
  • Department New BMW Sales
  • Hobbies Cycling and poker

Paul Baker

BMW Sales Executive
  • Years in the industry 18
  • Department BMW Sales
  • Hobbies Dog walks, gym, weekend breaks.

James Copestick

BMW Sales Executive
  • Years in the industry 13
  • Department BMW Sales
  • Hobbies Travel, shooting, cars and internet browsing.

Elliot Brookes

Used BMW Sales Executive
  • Years in the industry 2
  • Department Used BMW Sales
  • Hobbies Socialising and eating out

Greg Bailey

Used BMW Sales Executive
  • Years in the industry 15
  • Department Used BMW Sales
  • Hobbies Music and fitness

Faisal Riaz

New and Used BMW Sales Executive
  • Years in the industry 3
  • Department New and Used BMW Sales
  • Hobbies Music, motorsport and spending time with family

Brogan Shipley

New and Used BMW Sales Executive
  • Years in the industry 5
  • Department New and Used BMW Sales
  • Hobbies Socialising

James Brookes

New and Used BMW Sales Executive
  • Years in the industry 7
  • Department New and Used BMW Sales
  • Hobbies Football and eating out

Chris Cotter

New and Used BMW Sales Executive
  • Years in the industry 2
  • Department New & Used BMW Sales
  • Hobbies Rugby, Watches, Cooking and Reading.

Claire Boulton

Telephonist / Showroom Host
  • Years in the industry 23
  • Department Reception
  • Hobbies Cooking, Reading and socialising with friends.

Shweta Varma

Telephonist / Showroom Host
  • Years in the industry 2
  • Department Reception
  • Hobbies Socialising, Holidays, spending time with her dog.

Stacey Thelwall

Telephonist/Showroom Host
  • Years in the industry 3
  • Department Reception
  • Hobbies Spending time with my family and eating cake!

Phil Hill

Aftersales Manager
  • Years in the industry 25
  • Department Service
  • Hobbies Motorsport and spending time with family.

Tony Merenda

Aftersales Executive
  • Years in the industry 27
  • Department Service
  • Hobbies Football and Italian food

Chloe Wagstaff

Aftersales Executive
  • Years in the industry 12
  • Department Service
  • Hobbies Watching West Bromich Albion, Scuba Diving and Indian Food.

Sarah Light

Aftersales Executive
  • Years in the industry 9
  • Department Service
  • Hobbies Swimming, Gym, family days out and socialising.

Scott Turner

Parts Manager
  • Years in the industry 9
  • Department Parts
  • Hobbies Spending time with my family

John Robinson

Parts Advisor
  • Years in the industry 2
  • Department Parts
  • Hobbies Swimming, Mauy Thai and hiking.

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Good service throughout.

Service

All good. Slight delay in being seen - nothing major but the difference between five and four stars.

Service

I can't give more stars than this when it took a return visit to mop all of the oil from the engine area. This should have been done when it was in the first time.

Service

Good Communication throughout

Service

They completed the repair on time and returned the car clean and if perfect condition.

Service

Poor customer management... terrible service, failed to communicate effectively and left me feel extremely annoyed afterwards. Missed opportunity to carry out work, due to a failure to call. left for 40 minutes in service reception area

Service

From booking in my car to collecting my car I was updated throughout the whole process

Service

Booked for MOT but told needed new rear shock absorbers and service due this month. Due to timing I agreed to have work carried out. Work carried out promptly and efficiently it was expensive. Implication was that shock absorbers needed to pass MOT

Service

Very good service

Service

Great experience. Nothing was too much

Service

They did what they promised. The service was actually cheaper that the quote.

Service

No problems

Service

Had breakdown and got back on road quickly

Service

Finally got the problem sorted after the guys at BMW persevered trying to find the noise. TONY was excellent throughout and kept me informed of progress every other day at least. Superb customer service.

Service

Easy to arrange service at a reasonable price and with a courtesy car provided. Good communication throughout, but disappointing the car was not available same day as arranged, although communicated to me in advance before I wasted my time collecting

Service

Enjoyed the experience and aftersales service

Service

Nothing too much trouble and staff always helpful

Service

Bought a used car with 12 months MOT then received a call to say my MOT had been expired over a fortnight after 10 months. Got a courtesy car left on the drive with 4 miles left in the tank and I live 10 miles from the nearest petrol station.

Service

I made an appointment requesting a 14:00 pick up which was confirmed. When I went in it was not confirmed at all and I had to leave and choose another day. Service on day was ok, though not happy I was messed around on first attempt.

Service

I was completely satisfied

Service

As above, advised of 4 new alloys under warranty, when it came round to the work this was changed to me having to pay for one of them. The lady dealing with the request was nice but how can you trust what you are told.

Service

Happy with the service

Service

Quick and polite service

Service

Very Satisfied with service

Service

The work was done as agreed in a timely manner and after the work had been completed, the checklist was fully explained to me as to the condition of my car.

Service

Because we were treated like vip from start to finish. I really can't find any faults

Service

Excellent service and advice from Tony in service

Service

The way we were kept informed about what was happening with the car

Service

I am still waiting to be contacted for the missing door cover seal

Service

Fair trading , probably good service ( because my car is a fairly new car hence I can not comment ) kind offering of free WASH certainly is a welcoming gesture.

Service

As above, I spent my hard earned money on a luxury product where I am delighted with the product but the service is appalling.

Service

Hire car was not working so not available

Service

It was not a service but a recall, even so, the car was cleaned.

Service

They were unaware of the SATNAV problem and were not expecting to be able to fix it. They also said that writing to BMW about it was unlikely to achieve anything.

Service

It took quite a lot longer than I (or the mechanic) expected.

Service

The staff at BMW crewe are always polite and try to assist best they can, but I feel that now due to the amount of issues this relationship between branch and me is getting strained.

Service

Because I have to get annoyed to get any response, it is not good enough.

Service

Really helpful staff, particulalrly when I needed a courtesy car the evening before the day of my car's service.

Service

Service was completed in time and some discount offer was given in the bill.

Service

The member of staff that dealt with my car problem was welcoming, helpful and efficient,

Service

Everything was fine. The only reason I have not given 5 stars is my M3 had an outstanding tyre pressure notification when collected from the service centre

Service

Everyone who delt with me was helpful, Brogan and another girl i forgot her name, were both very friendly and hapoy to help.

Service

job done in the time promised with a report on car after safety recall/check

Service

We were able to sort out a good deal for us both.

Service

MOT Gave an advisory that brake pads(s) wearing thin central rear [1.1.13 (a) (ii)]. Service said front pads 11mm rear pads 3mm. Advised BMW change pads at 3mm. Service computer says front pads ok for 19000 rear for 9000 miles. Looks suspicious to me

Service

Good welcome from the staff and Amelia was very professional, helpful and kept me informed of progress while I waited. She was also very happy to answer and sort the additional questions I raised after the service was complete.

Service

Effective, efficient and friendly

Service

The answer is self explanatory - no complaints

Service

Failed to diagnose problem Gave a high quotation Took car to local garage who sorted for fraction of price

Service

Staff are polite, very helpful and the work required to my car was completed to a good standard, on time and at the price quoted

Service

Again - not Bluebell BMW's fault - they where mandated to do software updates by BMW - which is not acceptable

Service

The agent I dealt with was fantastic and he conveyed my dissatisfaction to BMW UK who then offered to pay for the repair and half the labour costing.

Service

See my comments on question 1 above.

Service

The problem was solved in a few hours to my satisfaction.the wash and complimentary valet was not done

Service

Your staff are polite and efficient?

Service

Excellent, friendly, customer focus and understanding of customer needs and wants. Cannot fault any aspect of the Blue Bell Crewe team.

Service

Everything completed and no unresolved issues

Service

Staff were clear on what needed to be done and did it efficiently

Service

Just very good service from beginning to end

Service

Courtesy car available , job completed on time

Service

Nice staff, job done well, appreciated car wash and valet afterwards.

Service

Having booked a "waiting appointment" with a promise of 1.5hours, I was disappointed to have to wait 2.5hours.

Service

In for an MOT and was washed and hovered as well

Service

Very helpful staff

Service

Overall I was happy that they found a problem which the previous dealer (Wilmslow) had denied was there BUT I'm rather unhappy they left this showing as an advisory on my MOT certificate as they'd already made the repair before the MOT retest!!!

Service

Low staff empathy, low quality customer care. Half soaked approach. Not a model dealership eg BMW Cobham Surrey where I used to live. Last time I wasn't even charged correctly. No proper greeting, coffee, hospitality, etc.

Service

Nice people

Service

The staff were friendly and professional. My car was serviced and a couple of defects identified were dealt with under warranty without them referring to me.

Service

Good while-u-wait service, was able to book it in at a convenient time. No issues with the service, or with Blue Bell Crewe, they're fine. The issue is with the poor build quality of a "premium brand" car.

Service

Courteous and efficient.

Service

Waited ages for The service department to get back to me after my initial call

Service

All done questions answered

Service

The service was completed expeditiously and the car was clean when returned to me.

Service

Was ready on time ,and less than was quoted

Service

I have been using Blue Bell Crewe to service my cars since 2002 and have always enjoyed excellent service from the team there.

Service

Based on Sue's comments to me.

Service

In addition to the above comments, the staff were all well informed and courteous.

Service

Very satisfied. Did the work in the time they said.

Service

prompt and helpful

Service

Purchased 840 in July 2019. I preordered dashcam and Trackstar. Both items wrongly ordered. Dashcam took 1 week to be fitted. Trackstar wrongly ordered. Passenger mirror faulty from new and returned to dealer. Car in dealership over 1 week from new.

Service

Recall handling was done well. However the loan car was not clean and screen wash was empty.

Service

The car was in for a recall and a new part added to the exhaust system - so I have no way of knowing if the work was carried out satisfactorily.

Service

Sent wrong part for my car

Service

Professional staff well trained and polite.

Service

Courteous, kept informed and on-time completion

Service

As usual excellent and friendly service from all staff team.

Service

My service was completed on time.

Service

I have been to Blue Bell Crewe on numerous previous occasions for servicing, repairs, car purchase. On my latest visit Amy & Tony on the Service desk were, as ever, excellent ambassadors for the garage.

Service

Collection and delivery service.

Service

They came on time to pick up my car and it was ready when they said having a full health check!

Service

The work appears to have been carried out as required.

Service

My vehicle was booked in for warranty repair with proposed X4 as replacement for day. X4 unavailable to drive, had call mid afternoon to advise further parts required. When collected car had puncture!!!

Service

While the free safety check and complementary wash and vacuum together with the MOT is much appreciated, the option of foregoing the two former actions and therefore reducing time waiting for the car would occasionally be useful.

Service

On time

Service

Had to return to dealership as service history hadn't been updated in car. However, tick sheet said it had been. Did they actually do the service or just tick the box ?

Service

All went very smoothly no issues.

Service

See comment above. They need to take a leaf out of the Apple customer service manual where the customer is felt to feel important. Blue Bell had this until 'big' boys took them over

Service

It was completely average, given this is a prestige car offering it was nothing exceptional which given the competitors experience offering there's plenty of room for improvement

Service

Satisfied with service advisers on the phone, but not happy that had to chase and didnt get calls back. that was until i spoke to Dave who rang me back each time. Also not happy that rear bumper was scratched again when replacing rear lights.

Service

The car was due to be collected between 4 and 5. I was informed that it wouldn't be ready then informed that it was ready at 6. This was too late so left overnight. Collected in the morning but no courtesy valeting.

Service

Reasonable price

Service

Best service apart from chester

Service

I've already given full feedback in a previous survey so you can refer to that. It wasn't until Phil took over that anything seemed to be understood by the service team.

Service

Car was clean and ready when expected

Service

Carried out everything requested. Friendly, helpful staff.

Service

Upon realising wheel error and then discovering the replacement never fitted they provided a replacement car which fully suited our requirements. Allowed the roof rack to be fitted (necessary for kayaks). Dog accepted & returned 1 wk after holiday.

Service

Excellent service

Service

All was well. Only thing I would like improving is the invoice. There are items on there that just have a code and no explanation as to what it is or why I paid for it

Service

On waiting around a while then being charged £140 for the slightest mark on alloys, I had had enough. I asked the employee for the key to my vehicle while I was waiting next to it. Only to be told he had given it back to me! I assured him he hadn't

Service

As previously answered

Service

I called Crewe BMW at 08.46 to speak to service but they were busy so I was told I would be called back. At 10.46 I hadn't heard back so I called again. Told again I would get a call back. At 15.29 still nothing so I called again cont below

Service

see above

Service

Tony, Greg and Josh from Crewe are 3 amazing and very professional guys, they always make me feel valued and welcome and take time to listen and assist me where required.

Service

Friendly staff.

Service

I identified a running problem that was due to a defective EGR Valve. Although the parts and labour were supplied free of charge by BMW, I was still asked to pay £99 + VAT for the diagnosis.

Service

Very friendly and appreciative of my business. Spent time to make sure everything was fine with the purchase.

Sales

Blue Bell BMW are still superb - and Ryan Elliott has provided us with superb value for many years. We trust his advice and respect his integrity.

Sales

We were looked after, fed and watered.

Sales

See my answer to question 1

Sales

It was a sales event the level of service I had was good and so was the experience

Sales

I agreed the new registration number which wasn't adhered to so I turned up to collect the car but I didn't have any insurance as they used a different number to register the car

Sales

Good service from Greg Bailey at Blue Bell

Sales

Kept up to date with the production and hand over was fantastic.

Sales

Great service and hospitality

Sales

The sales person, Faisal Riaz, was very helpful and responsive throughout and the reception staff made me feel welcome. I was also delighted that the sales manager congratulated me once the sale was agreed.All in all an enjoyable experience.

Sales

The sales person was really helpful and I could tell it meant a lot to her personally that I received good service.

Sales

Timely updates on delivery and great support with understanding the controls

Sales

Good updates and timely service

Sales

As a complete package I feel that the spec of my vehicle, the price and schedule of receiving it was excellent. My contact at Blue Bell (Ryan Elliot) is excellent and has been supportive throughout the process (without being at all overbearing).

Sales

Blue Bell Crewe is a great centre and I've been there 3 time to buy vehicles now

Sales

Quick delivery, brogan showed sasha how to use the cars features and even setup the sat nav home address. Many thanks

Sales

Great service. Great relationship with salesman.

Sales

James Brookes make s everything easy and clearly knows the product he is selling

Sales

Misguided financial info at point of sale. Resolved issue with sales manager but the final slap dash manner that the cheque for my additional costs was handled left me more dissatisfied. Concerned that the same establishment will be servicing my BMW

Sales

As above ,essentially a satisfying process and issues were only minor. Eg promised following day satisfaction call happened two days later and only a message left; kept being moved from salesperson to salesperson after the purchase was signed for;

Sales

Satnav not programmed resulting in an inconvenient return visit to the centre!!