Latest News & Events

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The all-new BMW 3 Series Touring

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THE ALL-NEW BMW 1 SERIES.

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Enjoy a complimentary day out at a National Trust place in our all-electric BMW i3.

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WE ARE HIRING AT BLUE BELL.

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COMPLIMENTARY TECHNOLOGY PACK.

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YOUR 68 PLATE BMW IS WAITING.

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The first-ever BMW i8 Roadster is here

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BMW Help: Recalls

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Willaston White Star Rockets football sponsorship

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BECOME PART OF OUR FAMILY.

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BMW PRICE MATCH AND 24 HOUR COURTESY CAR GUARANTEE.

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The Big Event

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Black Friday Sales Event

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The All New BMW X3 Launch

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BLUE BELL SPONSORSHIP OF WYCHWOOD PARK GOLF CLUB

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The BMW Electric Experience 19-21 May.

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The BMW i3 extended range

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BMW At The Geneva International Motor Show

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BMW At The Geneva International Motor Show

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BMW i8 Protonic Editions

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BMW i8 Protonic Editions

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The New BMW 5 Series Touring, with M Performance Accessories.

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The New BMW 5 Series Touring, with M Performance Accessories.

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Sales Executive Vacancy

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You Can Now Configure & Purchase Online

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The New BMW 4 Series Range, Now Available To Order

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The New BMW 4 Series Range, Now Available To Order.

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The Blue Bell Family Stand

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Blue Bell BMW boosts Alzheimer’s charity cycle ride

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Complaints Procedure

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Where Next?

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What type of BMW Engine is right for you?

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BMW xDRIVE.

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How to get connected with BMW Connected Drive.

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How can a BMW Genius help me?

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Your perfect BMW couldn't be closer

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Explore the dealership

Meet the team

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Rob Gower

Head of Business
  • Years in the industry 24
  • Department BMW
  • Hobbies Travelling, Football, Rugby, Boxing, Golf and playing guitar.

Phil Brown

General Sales Manager
  • Years in the industry 35
  • Department New and Used BMW
  • Hobbies Football and Golf

Tim Seville

Sales Manager
  • Years in the industry 5
  • Department BMW Sales
  • Hobbies Socialising and Football

Craig Gomme

Transaction Manager
  • Years in the industry 25
  • Department BMW Sales
  • Hobbies Cycling, Swimming, Holidays and Walking.

Richard Green

New BMW Sales Executive
  • Years in the industry 23
  • Department New BMW Sales
  • Hobbies Eating curry

Dave Chaplin

New BMW Sales Executive
  • Years in the industry 31
  • Department New BMW Sales
  • Hobbies All kind of sport

Ryan Elliott

New BMW Sales Executive
  • Years in the industry 11
  • Department New BMW Sales
  • Hobbies Cycling and poker

Paul Baker

BMW Sales Executive
  • Years in the industry 18
  • Department BMW Sales
  • Hobbies Dog walks, gym, weekend breaks.

James Copestick

BMW Sales Executive
  • Years in the industry 13
  • Department BMW Sales
  • Hobbies Travel, shooting, cars and internet browsing.

Elliot Brookes

Used BMW Sales Executive
  • Years in the industry 2
  • Department Used BMW Sales
  • Hobbies Socialising and eating out

Greg Bailey

Used BMW Sales Executive
  • Years in the industry 15
  • Department Used BMW Sales
  • Hobbies Music and fitness

Faisal Riaz

New and Used BMW Sales Executive
  • Years in the industry 3
  • Department New and Used BMW Sales
  • Hobbies Music, motorsport and spending time with family

Brogan Shipley

New and Used BMW Sales Executive
  • Years in the industry 5
  • Department New and Used BMW Sales
  • Hobbies Socialising

James Brookes

New and Used BMW Sales Executive
  • Years in the industry 7
  • Department New and Used BMW Sales
  • Hobbies Football and eating out

Chris Cotter

New and Used BMW Sales Executive
  • Years in the industry 2
  • Department New & Used BMW Sales
  • Hobbies Rugby, Watches, Cooking and Reading.

Claire Boulton

Telephonist / Showroom Host
  • Years in the industry 23
  • Department Reception
  • Hobbies Cooking, Reading and socialising with friends.

Shweta Varma

Telephonist / Showroom Host
  • Years in the industry 2
  • Department Reception
  • Hobbies Socialising, Holidays, spending time with her dog.

Stacey Thelwall

Telephonist/Showroom Host
  • Years in the industry 3
  • Department Reception
  • Hobbies Spending time with my family and eating cake!

Phil Hill

Aftersales Manager
  • Years in the industry 25
  • Department Service
  • Hobbies Motorsport and spending time with family.

Tony Merenda

Aftersales Executive
  • Years in the industry 27
  • Department Service
  • Hobbies Football and Italian food

Chloe Wagstaff

Aftersales Executive
  • Years in the industry 12
  • Department Service
  • Hobbies Watching West Bromich Albion, Scuba Diving and Indian Food.

Sarah Light

Aftersales Executive
  • Years in the industry 9
  • Department Service
  • Hobbies Swimming, Gym, family days out and socialising.

Scott Turner

Parts Manager
  • Years in the industry 9
  • Department Parts
  • Hobbies Spending time with my family

John Robinson

Parts Advisor
  • Years in the industry 2
  • Department Parts
  • Hobbies Swimming, Mauy Thai and hiking.

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Very happy with the way I was kept informed and the experience I received.

Service

Efficient service, courteous staff

Service

Work well done; time keeping not as good.

Service

as above - efficient and friendly staff.

Service

Only downsides were waiting to be served and knowone called me to say my car was ready

Service

excellent service with friendly professional staff

Service

Too long to fit one tyre

Service

The team at BMW in Crewe are always welcoming, knowledgeable and efficient

Service

Very helpful and efficient

Service

Following a "fail to start" I needed BMW Mobile Assistance. They were superb and the mechanic diagnosed a failed (intermittent) starter motor. Blue Bell didn't replace the starter motor and instead replaced the EGV cooler. Wrong. No start next day.

Service

They collected the car and delivered at back in a timely manner. They called to say they were coming both when they collected the car and when they delivered it back.

Service

Excellent customer service

Service

Friendly staff / nice courtesy car / did other checks on the car whilst they had it / I was late returning the courtesy car and Amy stayed and waited for me ...very good

Service

The car was in for 2 days I was updated every step of the way

Service

Efficient speedy service. Sorted on saay at home.

Service

Because of my experiences when visiting ,a pleasure to visit with time taken for the customer.

Service

Never had an issue

Service

Excellent service department to deal with.

Service

Can't fault the service at all.

Service

Same disorganisation as when I dropped my car off for its EGR valve replacement

Service

The work carried out was ok. Just the aftermath.

Service

Car serviced well and on time. Car valet was to a much higher standard than previous visits

Service

No quibble

Service

Like I said,I can't really find anything negative to say. The staff at Blue Bell are always ready to go the extra distance for there customers. I know this from spending time there and hearing how much they do try there best for the customer.

Service

The overall experience is 100%

Service

Good service throughout.

Service

All good. Slight delay in being seen - nothing major but the difference between five and four stars.

Service

I can't give more stars than this when it took a return visit to mop all of the oil from the engine area. This should have been done when it was in the first time.

Service

Poor customer management... terrible service, failed to communicate effectively and left me feel extremely annoyed afterwards. Missed opportunity to carry out work, due to a failure to call. left for 40 minutes in service reception area

Service

Good Communication throughout

Service

They completed the repair on time and returned the car clean and if perfect condition.

Service

Very good service

Service

Booked for MOT but told needed new rear shock absorbers and service due this month. Due to timing I agreed to have work carried out. Work carried out promptly and efficiently it was expensive. Implication was that shock absorbers needed to pass MOT

Service

From booking in my car to collecting my car I was updated throughout the whole process

Service

They did what they promised. The service was actually cheaper that the quote.

Service

Great experience. Nothing was too much

Service

No problems

Service

Had breakdown and got back on road quickly

Service

I made an appointment requesting a 14:00 pick up which was confirmed. When I went in it was not confirmed at all and I had to leave and choose another day. Service on day was ok, though not happy I was messed around on first attempt.

Service

Easy to arrange service at a reasonable price and with a courtesy car provided. Good communication throughout, but disappointing the car was not available same day as arranged, although communicated to me in advance before I wasted my time collecting

Service

Bought a used car with 12 months MOT then received a call to say my MOT had been expired over a fortnight after 10 months. Got a courtesy car left on the drive with 4 miles left in the tank and I live 10 miles from the nearest petrol station.

Service

Finally got the problem sorted after the guys at BMW persevered trying to find the noise. TONY was excellent throughout and kept me informed of progress every other day at least. Superb customer service.

Service

Enjoyed the experience and aftersales service

Service

I was completely satisfied

Service

Nothing too much trouble and staff always helpful

Service

As above, advised of 4 new alloys under warranty, when it came round to the work this was changed to me having to pay for one of them. The lady dealing with the request was nice but how can you trust what you are told.

Service

Quick and polite service

Service

Happy with the service

Service

Very Satisfied with service

Service

Because we were treated like vip from start to finish. I really can't find any faults

Service

Excellent service and advice from Tony in service

Service

The work was done as agreed in a timely manner and after the work had been completed, the checklist was fully explained to me as to the condition of my car.

Service

The way we were kept informed about what was happening with the car

Service

I am still waiting to be contacted for the missing door cover seal

Service

Fair trading , probably good service ( because my car is a fairly new car hence I can not comment ) kind offering of free WASH certainly is a welcoming gesture.

Service

As above, I spent my hard earned money on a luxury product where I am delighted with the product but the service is appalling.

Service

It was not a service but a recall, even so, the car was cleaned.

Service

Hire car was not working so not available

Service

They were unaware of the SATNAV problem and were not expecting to be able to fix it. They also said that writing to BMW about it was unlikely to achieve anything.

Service

It took quite a lot longer than I (or the mechanic) expected.

Service

The staff at BMW crewe are always polite and try to assist best they can, but I feel that now due to the amount of issues this relationship between branch and me is getting strained.

Service

Because I have to get annoyed to get any response, it is not good enough.

Service

Really helpful staff, particulalrly when I needed a courtesy car the evening before the day of my car's service.

Service

Service was completed in time and some discount offer was given in the bill.

Service

The member of staff that dealt with my car problem was welcoming, helpful and efficient,

Service

Everything was fine. The only reason I have not given 5 stars is my M3 had an outstanding tyre pressure notification when collected from the service centre

Service

We were able to sort out a good deal for us both.

Service

Everyone who delt with me was helpful, Brogan and another girl i forgot her name, were both very friendly and hapoy to help.

Service

job done in the time promised with a report on car after safety recall/check

Service

MOT Gave an advisory that brake pads(s) wearing thin central rear [1.1.13 (a) (ii)]. Service said front pads 11mm rear pads 3mm. Advised BMW change pads at 3mm. Service computer says front pads ok for 19000 rear for 9000 miles. Looks suspicious to me

Service

Good welcome from the staff and Amelia was very professional, helpful and kept me informed of progress while I waited. She was also very happy to answer and sort the additional questions I raised after the service was complete.

Service

Effective, efficient and friendly

Service

The answer is self explanatory - no complaints

Service

Failed to diagnose problem Gave a high quotation Took car to local garage who sorted for fraction of price

Service

Staff are polite, very helpful and the work required to my car was completed to a good standard, on time and at the price quoted

Service

Again - not Bluebell BMW's fault - they where mandated to do software updates by BMW - which is not acceptable

Service

The agent I dealt with was fantastic and he conveyed my dissatisfaction to BMW UK who then offered to pay for the repair and half the labour costing.

Service

See my comments on question 1 above.

Service

Excellent, friendly, customer focus and understanding of customer needs and wants. Cannot fault any aspect of the Blue Bell Crewe team.

Service

The problem was solved in a few hours to my satisfaction.the wash and complimentary valet was not done

Service

Your staff are polite and efficient?

Service

Staff were clear on what needed to be done and did it efficiently

Service

Just very good service from beginning to end

Service

Everything completed and no unresolved issues

Service

Courtesy car available , job completed on time

Service

Having booked a "waiting appointment" with a promise of 1.5hours, I was disappointed to have to wait 2.5hours.

Service

Very helpful staff

Service

In for an MOT and was washed and hovered as well

Service

Nice staff, job done well, appreciated car wash and valet afterwards.

Service

Overall I was happy that they found a problem which the previous dealer (Wilmslow) had denied was there BUT I'm rather unhappy they left this showing as an advisory on my MOT certificate as they'd already made the repair before the MOT retest!!!

Service

The staff were friendly and professional. My car was serviced and a couple of defects identified were dealt with under warranty without them referring to me.

Service

Nice people

Service

Low staff empathy, low quality customer care. Half soaked approach. Not a model dealership eg BMW Cobham Surrey where I used to live. Last time I wasn't even charged correctly. No proper greeting, coffee, hospitality, etc.

Service

Good while-u-wait service, was able to book it in at a convenient time. No issues with the service, or with Blue Bell Crewe, they're fine. The issue is with the poor build quality of a "premium brand" car.

Service

Courteous and efficient.

Service

Waited ages for The service department to get back to me after my initial call

Service

All done questions answered

Service

The service was completed expeditiously and the car was clean when returned to me.

Service

I have been using Blue Bell Crewe to service my cars since 2002 and have always enjoyed excellent service from the team there.

Service

Based on Sue's comments to me.

Service

Was ready on time ,and less than was quoted

Service

In addition to the above comments, the staff were all well informed and courteous.

Service

My sales contact was Dave Chaplin. I have dealt with Dave on 3 other occasions and have found him knowledgeable and helpful in choosing the right vehicle for me and we have a really good working relationship.

Sales

Everything went smoothly from start to finish

Sales

Always dealt with Bluebell in particular David Chaplin whom we have had a good relationship with on the last few occasions we have changed our vehicle.

Sales

great service

Sales

As before, excellent assistance and service by Richard Green at the dealership

Sales

They always bend over backwards to to sort out my needs.

Sales

We were looked after, fed and watered.

Sales

Very friendly and appreciative of my business. Spent time to make sure everything was fine with the purchase.

Sales

Blue Bell BMW are still superb - and Ryan Elliott has provided us with superb value for many years. We trust his advice and respect his integrity.

Sales

Took a bit of time but the right decision was made in the end.

Sales

See my answer to question 1

Sales

It was a sales event the level of service I had was good and so was the experience

Sales

Great service

Sales

Kept up to date with the production and hand over was fantastic.

Sales

Good service from Greg Bailey at Blue Bell

Sales

Great service and hospitality

Sales

I agreed the new registration number which wasn't adhered to so I turned up to collect the car but I didn't have any insurance as they used a different number to register the car

Sales

The sales person, Faisal Riaz, was very helpful and responsive throughout and the reception staff made me feel welcome. I was also delighted that the sales manager congratulated me once the sale was agreed.All in all an enjoyable experience.

Sales

The sales person was really helpful and I could tell it meant a lot to her personally that I received good service.

Sales

Timely updates on delivery and great support with understanding the controls

Sales

Good updates and timely service

Sales

As a complete package I feel that the spec of my vehicle, the price and schedule of receiving it was excellent. My contact at Blue Bell (Ryan Elliot) is excellent and has been supportive throughout the process (without being at all overbearing).

Sales

Blue Bell Crewe is a great centre and I've been there 3 time to buy vehicles now

Sales

Quick delivery, brogan showed sasha how to use the cars features and even setup the sat nav home address. Many thanks

Sales

Great service. Great relationship with salesman.

Sales

James Brookes make s everything easy and clearly knows the product he is selling